Paid Media Specialist

Paid Media Lead

Location: Droitwich, Worcestershire
Job Type: Full-time - Permanent Position
Pay: £35,000-£40,000 per year

Are you passionate about football and digital marketing? Do you thrive in a dynamic, fast-paced environment where your creativity and analytical skills can shine? If so, our client may have the perfect opportunity for you!

Purpose of the Role:

Reporting to the Director, this position requires a dynamic individual who will be responsible for managing our clients Paid Social strategy and achieving significant performance targets and KPIs.

Key Responsibilities:

- Day-to-day management and strategy for paid social activity across multiple markets, focusing on Meta, TikTok, and Google ads.
- Deliver weekly/monthly reports, providing context around performance and proactively recommending actions to the wider marketing mix.
- Recommend and manage significant budgets across a range of platforms to optimise their return on investment.
- Manage audience creation/segmentation, optimising performance and creative across different audiences.
- Drive creative concepts forward, working closely with designers.
- Manage influencer marketing and campaign focus.
- Stay up-to-date with the latest trends and explore their benefits in our activities.
- Ideate and implement an extensive testing plan for content.
- Organise and create an email marketing plan in line with the wider company calendar.
- Manage our Shopify website.

What you need to succeed;

- A keen interest in digital marketing and best practices.
- Excellent written and verbal communication skills.
- Ability to use Excel to manipulate large data sets to manage data purity across systems.
- A passion for sport, specifically football.
- Minimum 3 years' experience running social media platforms (Facebook, Instagram, TikTok, and Twitter) for both paid and organic reach.
- Experience with other digital marketing tools such as paid social media, email marketing, e-commerce, and multi-channel marketing.
- Strong organisational skills with the ability to manage multiple projects.
- Attention to detail.
- Logical approach to problem-solving.
- Great people skills, creating positive relationships with customers.
- Enthusiastic team player willing to assist in all areas of the business.
- Highly ambitious and energetic.

Benefits:

- Potential to work hybrid after 3 months.
- Company pension scheme.
- Generous staff discount.
- Performance-based bonuses.

Why Join them?

At this company, you'll be more than just an employee - you'll be a crucial part of a team transforming the football memorabilia industry. They believe in nurturing talent and providing opportunities for growth and advancement. They see this role as crucial to the future growth of their brand. If you're ready to take your career to the next level and be part of a company passionate about football and innovation, we want to hear from you!