Group Marketing Manager

Job Description: Group Marketing Manager

Location: Sutton Coldfield

Role Type: Full-time, Office-based

Working Hours: Monday to Friday, with occasional weekends

Position Overview: We are seeking a passionate, creative, and experienced Group Marketing Manager to lead our dynamic Group Marketing Team. This role is pivotal in driving brand awareness and revenue across our diverse portfolio of hotels and ensuring a consistent and engaging guest experience.

Key Responsibilities:

- Develop and execute comprehensive marketing strategies for our four hotels.
- Enhance brand visibility and loyalty through targeted marketing initiatives.
- Lead and mentor a marketing team, including a full-time marketing executive and a part-time marketing assistant.
- Plan and manage campaigns for key hotel offerings: accommodation, dining, spa, weddings, meetings, and events.
- Supervise content creation across various channels: social media, email, website, digital and offline advertising, and print materials.
- Manage website development to optimize customer journey, booking experience, and revenue.
- Direct digital marketing efforts, including SEO and paid advertising.
- Oversee the marketing budget and measure ROI of major campaigns.
- Administer the email marketing system for effective guest communication.
- Maintain brand consistency and guest-friendly print materials throughout the hotels.

Qualifications:

- Substantial experience in a senior marketing role, preferably within the hospitality sector.
- Academic background in marketing.
- Proven success in developing and implementing marketing strategies.
- Strong leadership abilities to inspire and guide a team.
- Excellent communication and interpersonal skills.
- Analytical acumen to interpret market trends and data.
- Proficiency in digital marketing and social media platforms.

Benefits:

- Private healthcare.
- Complimentary leisure club membership; discounted for family.
- Increasing holiday entitlement with service.
- Company reward scheme for outstanding performance.
- Discounts at our hotels, spas, restaurants, and special events.
- Employee assistance program.
- Electric car scheme via salary sacrifice.
- Free onsite parking.
- Meals provided during shifts.